The Main Idea

You take the information about understanding the environment around you during the last stage, and form a problem statement. In fact, according to UXPlanet, here are some questions that form a great problem statement:
​What problems are we trying to solve?
How do we know this is a real problem?
Why is it important to solve?
Who are our users? What are their goals and motivations?
How will we know if we’ve solved the problem?
Additionally, check out UXPlanet's traits for a great problem statement:
  • Phrased as a question: Problem statement often starts with “How might we…”, or “What can we do to…” type of questions to encourage thinking creatively during brainstorming all the way up to solution generation.
  • User-centered approach: Problem statement should be framed according to specific users that you are providing the solutions for. Therefore, understanding their needs and goals are very important to “empathize” with them. In reality, it could be tough but it’s beneficial to keep it away from the technology, budget constraints and specifications. Focusing on people (users) is key.
Copyright 2013-2021 Cooper Media Design. Some works in this portfolio were created during class time for educational purposes, and contain imagery that I do not own. ​I do not claim to own such imagery, but rather the layout and design principles applied.