The Design Process
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Listening to the stakeholder, and identifying problemsDesign is about you, the client. Initial sessions include understanding the problems that great design can solve. During this phase, it is time to listen to your unique story, challenges and situation dynamics that will shape the design solution.
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Perform research and/or identify strategiesGreat design is always backed by proper research. What are your key performance indicators? How does your design compare to the competition?
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Proposing options for a viable solution & selectionOnce a strategy and plan has been established, a proposal is the next step. In this way, stakeholders can view different solutions to the design problem. This is the beginning of the process of physical design - low fidelity design. During the next phase (refinement), the low-fidelity design is transformed into a high fidelity deliverable.
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Refining the productThe goal of a smooth design process is transparency. During refinement, the product is sent in the form of proofs, back and forth between the designer and the stakeholder. During this process, your designs will be well thought-out, accessible, and goal-oriented.
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Seamless product deliveryThe goal is to implement the design, whether it is digital or print, smoothly and without friction. Friction-less change is the key to provide ease-of-use for users.
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