INFINITE Scroll

This is an environment developed for museum-goers. Focused on an aquatic theme, this environment involved the structure of a horizontal user experience. Content features color rich aquatic infographics; a dark palette was used to make subject matter the center of the user’s focus using illumination. Sans serif typeface Seravek was used to make the readability easy; another motivation to make the background darker to be easy on viewers’ eyes. Additionally, users can separate the title of the exhibit from the body text; title typography is set in Minion Pro.