Fitline is a new program to link resources of childhood obesity to medical resources; the logo focuses on human-to-human communication and outreach. This program needed branding at the University of Massachusetts Medical School in Worcester, MA. The logo was further adjusted into a different color system in collaboration, but this was the original mark developed. Neris was chosen for its memorable feel, but remains professional. You can find the new logo in use at https://www.umassmed.edu/prc/fitline/. The primary typeface used is Neris Semibold (title), as well as Comme Thin (tagline).