equality awareness GRAPHICS

Three posters were designed to form a system. Each poster stands out independently, while they work together to send a message to advertisers and their audiences regarding societal equality. Each poster examines a core concept from societal and advertising industry norms and practices; those feelings are expressed through (and interact with) the typography. Colors were selected to contrast on print and to attract an audience, while they also connect the presentations into a design system. Typefaces used are Adobe Caslon Pro, Arial, and Exo for the Binary Poster.