be the change
Be the Change is a fundraising campaign for congregation Beth El in Springfield, Massachusetts, which supports the renovation of the existing Shames Sanctuary. Clients needed print materials that would be mailed out to congregants. Additionally, an existing logo was redesigned to establish a recognizable mark and color scheme. This logo features the existing Beth El logo. Optimistic blue along with green symbolizes prosperity. The new mark better communicates the values and goals of the campaign better. For the brochure, sets of icons were designed to provide illustrations of needs and goals. The main typeface in use in both logo and body text is Palatino.
