Britair’s logo features the essence of a British flag and also illustrates a plane taking off. Typo Round Regular was the typeface chosen for the markup; it has high readability and the airline’s branding is designed to be as accessible as possible. Typo Round Regular features letterforms with perfect circles, which complements the accessible, round, easy-to-use vibe of the company. Supporting marketing materials utilize Lato, another sans serif readable typeface. Lato and Typo Round Regular work together to provide a contemporary branding for a modern airline.