Western Mass Sukkahfest
Sukkot is a Jewish holiday which is observed during the fall; a Sukkah is a square structure built upon observing the holiday. The Western Mass Sukkahfest was held at the Springfield JCC in Springfield, Massachusetts. The outdoor event featured many of these Sukkah structures which required signage as well. A strong feeling of community was wanted that remained professional and had an “autumn” feeling. Sukkahfest was more than just a gathering to celebrate Sukkot: it was a special community event. Serif typeface Arno Pro was used (special headers and green in lockup) to add a more traditional feeling, which contrasted with Montserrat (body text) and enabled great accessibility on printed materials that were type-heavy.